Website Development
Landing pages that halved the cost per lead
Designed a set of fast, focused landing pages for a solar installer's paid campaigns.
- Client
- BrightPath Solar
- Industry
- Renewable Energy
- Timeline
- 6 weeks
- Year
- 2025
Results
- cost per lead
- -51%
- quote requests
- 2.4x
- average load time
- 0.9s
01
The challenge
BrightPath sent all of its ad traffic to a generic homepage. Visitors had to hunt for a quote form, and the cost of each lead kept climbing.
02
Our approach
- 01
One page per offer
A focused landing page for each campaign and region, with a single clear call to action.
- 02
Quote in a minute
A short, step-by-step quote form that estimates savings as visitors fill it in.
- 03
Test & improve
Ran A/B tests on headlines and forms, keeping whatever converted better.
03
The outcome
The same ad budget now brings in far more qualified quote requests, and the sales team gets the details it needs up front.
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