Local SEO that filled the appointment book
Rebuilt a dental clinic's Google Business Profile and cleaned up its citations to win the local map pack.
- Client
- Harbor & Pine Dental
- Industry
- Healthcare
- Timeline
- 3 months
- Year
- 2025
Results
- map pack for 12 keywords
- Top 3
- calls from Google
- +85%
- citations fixed
- 64
The challenge
After moving to a new address, the clinic's details were wrong across dozens of directories. Its Google Business Profile was thin, and new patients couldn't find it on the map.
Our approach
- 01
Citation audit
Found every listing with the old address or phone number, plus duplicates, and fixed or removed them.
- 02
Profile optimization
Rebuilt the Google Business Profile with the right categories, services, photos and weekly posts.
- 03
Citation building & reviews
Added consistent listings on key health directories and set up a simple review request flow.
The outcome
With consistent details everywhere and a complete profile, the clinic now appears in the map pack for its main treatments across the neighbourhood.
Ready to get your business in sync?
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