SEO & Organic Growth
Programmatic search growth for a telehealth directory
Launched over 14,000 indexed condition and doctor pages with structured data and fast load times.
- Client
- Aether Health
- Industry
- HealthTech
- Timeline
- 6 months
- Year
- 2024
Results
- organic traffic
- +240%
- pages indexed
- 14k+
- sign-ups from search
- 2.1x
01
The challenge
Aether had thousands of doctor profiles, but almost none of them ranked. Pages were thin, slow and missing the structured data search engines rely on.
02
Our approach
- 01
Keyword architecture
Mapped conditions, specialties and locations to the searches patients actually make.
- 02
Page templates
Built helpful, data-driven page templates with schema markup and strong internal linking.
- 03
Technical fixes
Fixed crawl issues and improved Core Web Vitals across the whole directory.
03
The outcome
Organic search is now Aether's largest source of new patients, and each new doctor profile starts ranking on its own.
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